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MONARQ Group is a leading independent regional import, distribution & marketing group of premium beverages in the domestic - and duty free markets of Latin America & the Caribbean plus the USA duty free channel

BRAND PARTNERS

COMPANY SNAPSHOT

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OFFICE LOCATIONS

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COUNTRIES

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DISTRIBUTION PARTNERS

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CASES SOLD ANNUALLY

NEWS

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Brown-Forman $1 Million donation to COVID-19 emergency funds

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ABOUT

Our name

The first reference to the “MONARCH” butterfly was in an 1874 publication, in honour of William III, Prince of Orange and King of England. Monarch butterflies can be found across the Americas and are renowned for their lengthy annual migration into Latin America. In addition to this, they are among the few insects capable of making transatlantic crossings. It may be no surprise that our name “MONARQ” is derived from the Monarch butterfly, which we honour in our company logo. MONARQ emulates the butterfly’s pattern, bringing colourful drinks brands to the Americas.

butterfly

Philosophy

MONARQ is a brand building company, working on marketing principles in which global brand strategies are being transferred into local actions with the final consumer as the starting point. Our core company values are:

  • Being ahead of the curve - first mover
  • Dedication
  • Pragmatism
  • "Spexecution": speed in execution
  • Transparency
  • Partnership
We work in close relationship with our partners (brand owners, suppliers and distributors) maintaining open and responsive lines of communication.

Vision

In a growing market for imported alcoholic beverages and continuous consolidation in the industry, independent suppliers are looking for a full service & professional regional distribution partner that respects strategic guidelines and marketing principles. At the same time, domestic and duty free distributors are looking for a partner that adds value through in-depth regional knowledge, works close to-the-market, provides high quality service and understands their specific local needs & requirements. MONARQ is that partner.

Mission

It’s our mission to identify potential consumer needs and market opportunities and establish an efficient and effective link between suppliers and distributors. We create long term sustainable brand equity, based on strong distribution and marketing principles, including the introduction of innovative concepts.

TERRITORY & OFFICE LOCATIONS

Officelocations

Caribbean

AnguillaGuadeloupe
Antigua & BarbudaGuyana
ArubaHaïti
BahamasJamaica
BarbadosMartinique
BermudaPuerto Rico
Bonaire St. Barth
British Virgin IslandsSt. Kitts & Nevis
Cayman IslandsSt. Maarten
CubaSt. Lucia
CuracaoSt. Vincent & the Grenadines
DominicaSuriname
Dominican RepublicTrinidad & Tobago
French GuianaTurks & Caicos Islands
GrenadaUS Virgin Islands

North America

Mexico
USA (Duty Free only)

Central America

Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama

South
America

Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela

SERVICES

Distribution

Being a one stop shop for the region, MONARQ offers a wide range of services to both brand owners as well as importers and distributors...

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Marketing

Our Marketing team consists of dedicated roles in Trade Marketing and Sales & Marketing coordination. We also have a designated person for Sanitary Registrations in Latin America...

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Finance & administration

Our Finance & Administration Department coordinates all financial & administrative services for the group from our Headquarters in...

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Customer service & logistics

All orders are being processed by our full-service multilingual Customer Support Department, based in our Headquarters in The Netherlands...

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CORPORATE RESPONSIBILITY

CO2 Neutral

As climate change and other environmental issues take center stage and impact all areas of our lives, we strive to be a responsible company and take initiative to reduce our carbon footprints. Since 2018, MONARQ is a certified Carbon Neutral Company.

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Preservation of the Monarch butterfly

MONARQ’s donation to WWF supports the preservation of vital butterfly habitat in Mexico’s Monarch Butterfly Reserve by promoting good forest management and sustainable tourism.

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TEAM

Robert de Monchy

Managing Director

Erik Janssen

Finance Director

Margarita Gonzalez

Compliance

Nicoline Van Woerkum

Marketing Director

Geoffrey Markle

Regional Director

Conrado Perez

Regional Manager

Garrett Koolman

Area Manager

Melinda Gomez

USA Cruise & Travel Retail

Glorimar Camejo

Commercial & Marketing Coordinator

Rodrigo Verduzco

Commercial Manager Mexico

Maria Paula Etchebehere

Brand Ambassador Mexico

Brenda Helmer

Supply Chain

Alenta Pormes

Customer Support

Jessica Van Dehn

Customer Support

Rosa Mendia

Customer Support

Mylem Mastache

Customer Support

CONTACT US

Distribution inquiries

Robert de Monchy
robertdemonchy@monarqgroup.com

PR & communications inquiries

Nicoline van Woerkum
nicolinevanwoerkum@monarqgroup.com

General company inquiries

customerservice@monarqgroup.com

Monarq Holding Monarq Holding

Monarq Holding

Stargardlaan 1
NL - 1404 BC Bussum
The Netherlands
Phone +31 35 694 6136
Fax +31 35 694 8119
Monarq Americas LLC Monarq Americas LLC

Monarq Americas LLC

55 Merrick Way
Suite 202, Miami
Florida 33134
USA
Phone +1 305 934 4700