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The first reference to the “MONARCH” butterfly was in an 1874 publication, in honour of William III, Prince of Orange and King of England. Monarch butterflies can be found across the Americas and are renowned for their lengthy annual migration into Latin America. In addition to this, they are among the few insects capable of making transatlantic crossings. It may be no surprise that our name “MONARQ” is derived from the Monarch butterfly, which we honour in our company logo. MONARQ emulates the butterfly’s pattern, bringing colourful drinks brands to the Americas.
MONARQ is a brand building company, working on marketing principles in which global brand strategies are being transferred into local actions with the final consumer as the starting point. Our core company values are:
In a growing market for imported alcoholic beverages and continuous consolidation in the industry, independent suppliers are looking for a full service & professional regional distribution partner that respects strategic guidelines and marketing principles. At the same time, domestic and duty free distributors are looking for a partner that adds value through in-depth regional knowledge, works close to-the-market, provides high quality service and understands their specific local needs & requirements. MONARQ is that partner.
It’s our mission to identify potential consumer needs and market opportunities and establish an efficient and effective link between suppliers and distributors. We create long term sustainable brand equity, based on strong distribution and marketing principles, including the introduction of innovative concepts.
| Anguilla | Guadeloupe |
| Antigua & Barbuda | Guyana |
| Aruba | Haïti |
| Bahamas | Jamaica |
| Barbados | Martinique |
| Bermuda | Puerto Rico |
| Bonaire | St. Barth |
| British Virgin Islands | St. Kitts & Nevis |
| Cayman Islands | St. Maarten |
| Cuba | St. Lucia |
| Curacao | St. Vincent & the Grenadines |
| Dominica | Suriname |
| Dominican Republic | Trinidad & Tobago |
| French Guiana | Turks & Caicos Islands |
| Grenada | US Virgin Islands |
| Mexico |
| USA (Duty Free only) |
| Belize |
| Costa Rica |
| El Salvador |
| Guatemala |
| Honduras |
| Nicaragua |
| Panama |
| Argentina |
| Bolivia |
| Brazil |
| Chile |
| Colombia |
| Ecuador |
| Paraguay |
| Peru |
| Uruguay |
| Venezuela |
MONARQ works with an extensive network of more than 250 of the highest quality importers, distributors and retailers, assuring the best...
read more >>Our Marketing team consists of experienced roles in International Marketing Management, Trade marketing, Online marketing and Sales & Marketing coordination...
read more >>Our Finance & Administration Department coordinates all financial & administrative services for the group from our Headquarters in...
read more >>All orders are being processed by our full-service multilingual Customer Support Department, based in our Headquarters in The Netherlands...
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As climate change and other environmental issues take center stage and impact all areas of our lives, we strive to be a responsible company and take initiative to reduce our carbon footprints. Since 2018, MONARQ is a certified Carbon Neutral Company.
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MONARQ’s donation to Alternare supports the preservation of vital butterfly habitat in Mexico’s Monarch Butterfly Reserve by promoting good forest management and sustainable tourism.
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