Domestic Market

MONARQ works with an extensive network of more than 250 of the highest quality importers, distributors and retailers, assuring the best possible distribution for each of our brands. Our distribution partners are carefully selected and share our brand-building philosophy. In the majority of the markets we offer several distributor options, avoiding competitive issues within the distributor’s portfolio. We maintain close day-to-day contact to make sure that the brands are being distributed and marketed in the best possible way.

Duty Free & Travel Retail

The Duty Free channel typically includes free-trade zones, military, diplomatic services, airports, seaports, cruise ships, cargo/commercial vessels and border stores. We service all the relevant operators in these channels, either directly or in co-operation with specialized local or regional duty free distributors. For many brands, travel retail is an important show window. Therefore, we have adopted a tailor-made approach for this channel, respecting the wishes and requirements of both suppliers and duty free operators.


Cruise Ship Services

The cruise-ship channel is part of the duty free channel but different in nature. Commercially, we call directly upon the main cruise-ship companies, presenting our brands, programming and activating on board the ships. Once listed and on the bid list, we ensure sufficient inventory in our Miami bonded warehouse and logistically service this channel in close co-operation with our shipchandling partners throughout the USA and Latin America.

Trade Shows

MONARQ is a member of IAADFS (International Organization of Airport Duty Free Operators) and we attend the local - and regional trade shows, such as Barra Mexico, BCB Sao Paulo and Asutil, as well as the annual Cannes TFWA conference, Anuga and BCB in Berlin.


  • Our Marketing team consists of experienced roles in International Marketing Management, Trade marketing, Online marketing and Sales & Marketing coordination.
  • Fully integrated brand building through marketing driven exercises based on both global brand strategy and local insights/needs
  • Development and execution of strategic regional marketing investment plans
  • Development and execution of tailor-made marketing plans in key markets
  • Development of regional pricing by market-type through price structures.
  • Implementation of regional marketing activations
  • Social Media planning and implementation through Instagram, Facebook and LinkedIn.
  • Periodic newsletters with brand developments to our database
  • Education of staff in the different channels through workshops and training
  • Control of brand image and price positioning
  • Control of Advertising & Promotion budgets
  • Allocation, distribution and implementation of POSM
  • Transfer of Best Practices throughout the region
  • Tracking and reporting of Key Performance Indicators (KPI’s)
  • Periodic reporting to brand owners on progress, depletions and A&P expenses
  • Participation in local – and regional trade shows such as IAADFS, TFWA, Asutil, Barra Mexico, Anuga, ProWein and BCB.
  • PR: strong relationships with trade press to promote brands in print and online magazines, such as Travel Markets Insider, The Americas Duty Free Magazine, Shanken News etc.


Finance & Administration

Our Finance & Administration Department coordinates all financial & administrative services from our Headquarters in The Netherlands

  • Financial one-stop: no credit exposure for suppliers since we invoice our distributor base as a regional supplier
  • MONARQ has an outstanding credit rating with both financial institutions and insurance companies
  • Periodic Sales Reports to brand owners
  • Periodic Account Statements

Customer Support, Logistics & Compliance

All orders are processed by our full-service multilingual Customer Support Department, based in our Headquarters in The Netherlands. Our experienced team consists of people who speak fluent English, Spanish, French, German and Dutch.

  • Professional, pro-active and speedy order processing from start to finish – either from source or our Miami bonded warehouse
  • Constant monitoring of status of orders in process
  • Logistics services; advice on and assistance with logistics, including Freight and Insurances
  • Pragmatic troubleshooting in case of logistic hiccups
  • Miami bonded warehouse service, from which we can supply the region.
  • Compliance with specific market regulations regarding export documentation, labeling, packaging and product.
  • Full service sanitary and other registrations.