MONARQ Group is a leading independent regional import, distribution & marketing group of premium beverages in the domestic - and duty free markets of Latin America & the Caribbean plus the USA duty free channel

BRAND PARTNERS

COMPANY SNAPSHOT

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OFFICE LOCATIONS

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COUNTRIES

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DISTRIBUTION PARTNERS

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CASES SOLD ANNUALLY

NEWS

news:Tomatin Distillery results in The Scottish Whisky Awards 2020

Tomatin Distillery results in The Scottish Whisky Awards 2020

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news:World's 50 Best Bars

World's 50 Best Bars

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news:Mendel Wines announces partnership with MONARQ Group

Mendel Wines announces partnership with MONARQ Group

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news:Roust and MONARQ Group expand distribution partnership

Roust and MONARQ Group expand distribution partnership

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ABOUT

Our Name

The first reference to the “MONARCH” butterfly was in an 1874 publication, in honour of William III, Prince of Orange and King of England. Monarch butterflies can be found across the Americas and are renowned for their lengthy annual migration into Latin America. In addition to this, they are among the few insects capable of making transatlantic crossings. It may be no surprise that our name “MONARQ” is derived from the Monarch butterfly, which we honour in our company logo. MONARQ emulates the butterfly’s pattern, bringing colourful drinks brands to the Americas.

butterfly

Philosophy

MONARQ is a brand building company, working on marketing principles in which global brand strategies are being transferred into local actions with the final consumer as the starting point. Our core company values are:

  • Being ahead of the curve - first mover
  • Dedication
  • Pragmatism
  • "Spexecution": speed in execution
  • Transparency
  • Partnership
We work in close relationship with our partners (brand owners, suppliers and distributors) maintaining open and responsive lines of communication.

Vision

In a growing market for imported alcoholic beverages and continuous consolidation in the industry, independent suppliers are looking for a full service & professional regional distribution partner that respects strategic guidelines and marketing principles. At the same time, domestic and duty free distributors are looking for a partner that adds value through in-depth regional knowledge, works close to-the-market, provides high quality service and understands their specific local needs & requirements. MONARQ is that partner.

Mission

It’s our mission to identify potential consumer needs and market opportunities and establish an efficient and effective link between suppliers and distributors. We create long term sustainable brand equity, based on strong distribution and marketing principles, including the introduction of innovative concepts.

TERRITORY & OFFICE LOCATIONS

Officelocations

Caribbean

AnguillaGuadeloupe
Antigua & BarbudaGuyana
ArubaHaïti
BahamasJamaica
BarbadosMartinique
BermudaPuerto Rico
Bonaire St. Barth
British Virgin IslandsSt. Kitts & Nevis
Cayman IslandsSt. Maarten
CubaSt. Lucia
CuracaoSt. Vincent & the Grenadines
DominicaSuriname
Dominican RepublicTrinidad & Tobago
French GuianaTurks & Caicos Islands
GrenadaUS Virgin Islands

North America

Mexico
USA (Duty Free only)

Central America

Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama

South
America

Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela

SERVICES

Distribution & Regional Management

MONARQ works with an extensive network of more than 250 of the highest quality importers, distributors and retailers, assuring the best...

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Marketing

Our Marketing team consists of experienced roles in International Marketing Management, Trade marketing, Online marketing and Sales & Marketing coordination...

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Finance & Administration

Our Finance & Administration Department coordinates all financial & administrative services for the group from our Headquarters in...

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Customer Service & Logistics

All orders are being processed by our full-service multilingual Customer Support Department, based in our Headquarters in The Netherlands...

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CORPORATE RESPONSIBILITY

CO2 Neutral

As climate change and other environmental issues take center stage and impact all areas of our lives, we strive to be a responsible company and take initiative to reduce our carbon footprints. Since 2018, MONARQ is a certified Carbon Neutral Company.

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Preservation of the Monarch butterfly

MONARQ’s donation to WWF supports the preservation of vital butterfly habitat in Mexico’s Monarch Butterfly Reserve by promoting good forest management and sustainable tourism.

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LEADERSHIP

Robert de Monchy

Managing Director

Geoffrey Markle

Regional Director

Nicoline Van Woerkum

Marketing Director

Erik Janssen

Finance Director

Margarita Gonzalez

Compliance

Brenda Helmer

Supply Chain

CONTACT US

Distribution inquiries

Robert de Monchy
robertdemonchy@monarqgroup.com

PR & communications inquiries

Nicoline van Woerkum
nicolinevanwoerkum@monarqgroup.com

General company inquiries

customersupport@monarqgroup.com

Monarq Holding Monarq Holding

Monarq Holding

Stargardlaan 1
NL - 1404 BC Bussum
The Netherlands
Phone +31 35 694 6136
Fax +31 35 694 8119
Monarq Americas LLC Monarq Americas LLC

Monarq Americas LLC

55 Merrick Way
Suite 202, Miami
Florida 33134
USA
Phone +1 305 632 7448