Nikka Whisky and MONARQ Group Extend Strategic Partnership to the Caribbean
MIAMI-USA, February 2024 – Nikka Whisky, founded in 1934 by Masataka Taketsuru known as the father of Japanese Whisky, renowned for its exceptional craftsmanship and heritage, has extended their partnership with MONARQ Group a leading distributor in the Americas. This collaboration marks an exciting venture to deliver Nikka’s iconic whisky and spirits portfolio to discerning consumers across the Caribbean region.
Under this strategic distribution agreement, MONARQ Group will leverage its extensive network and expertise to introduce Nikka’s signature blends, including the iconic Nikka Whisky From The Barrel, as well as an array of other Japanese Whiskies and their excellent Coffey Vodka and Gin, to the vibrant Caribbean market.
Commenting on the partnership, Global Marketing & Sales Department General Manager for Nikka, Emiko Kaji stated, “We are thrilled to extend our partnership with MONARQ Group beyond the Mexican market, to expand our presence in the Caribbean. With their unparalleled understanding of the region’s preferences and market dynamics, we are confident that this collaboration will elevate the accessibility and appreciation of Nikka’s curated whisky and spirits offerings, along with rich stories behind them.”
MONARQ Group, Managing Director, Robert de Monchy, expressed equal enthusiasm, stating, “After successfully launching Nikka in the Mexican market in 2023, we are pleased extending our partnership to the Caribbean territory. Nikka Japanese Whisky aligns perfectly with our commitment to offering our customers the finest selection of spirits from around the world. Nikka’s dedication to quality and tradition resonates strongly with Caribbean consumers, and we are excited to embark on this journey together.”
The distribution agreement signifies a mutual commitment to delivering unparalleled quality and exceptional experiences to whisky enthusiasts and connoisseurs throughout the Caribbean. Through this collaboration, Nikka Japanese Whisky and MONARQ Group aim to enrich the spirits landscape and foster a deeper appreciation for the artistry of Japanese whisky in the region.
For more information, please contact:
Naoki Tomoyoshi
Global Marketing & Sales Department Representative
The Nikka Whisky Distilling Co.
naoki.tomoyoshi@nikkawhisky.co.jp
Garrett Koolman
International Marketing Manager
MONARQ Group
garrettkoolman@monarqgroup.com
About Nikka Japanese Whisky:
Founded in 1934 by Masataka Taketsuru, Nikka Japanese Whisky is celebrated worldwide for its uncompromising commitment to quality, craftsmanship, and innovation. From its historic distilleries in Hokkaido and Miyagi Prefecture, Nikka continues to produce an exceptional range of whiskies and spirits that embody the essence of Japanese artistry and tradition.
About MONARQ Group:
MONARQ was founded in 2006 and is a leading independent regional import, distribution and marketing company, focused on developing distinctive and innovative leading premium alcoholic beverage brands. MONARQ operates in the domestic and duty-free markets of Latin America and the Caribbean as well as USA in duty-free, including the cruise channel. The company is headquartered in Amsterdam with its regional hub office and freezone warehousing in Miami and locations in Mexico City, St Maarten and Santiago, Chile. For more information, please visit www.monarqgroup.com and follow us on Instagram @monarqgroup.
