Asahi Beer USA and MONARQ Group expand distribution partnership

MIAMI – USA, October 7th, 2021 - After successfully working together on the Asahi portfolio for the past two years in the Caribbean & Latin America, Asahi Beer USA and MONARQ Group are pleased to announce an expansion of their partnership whereas, starting August, MONARQ will be the exclusive distributor for Asahi Super Dry in the USA duty free & cruise-ship channel and Puerto Rico.

Robert de Monchy, founder and CEO of MONARQ Group, said, “We have been working with the Asahi in the Caribbean & Central America for the past two years, which proved to be a very successful and fruitful partnership and we are happy to extend this further to include Asahi Super Dry in USA Duty Free and cruise-ships, which coincides perfectly well with our ambitions in this channel. We look forward to working many more years with the Asahi team, achieving our mutual ambitious goals”. 

Keith Fawcett, General Manager at Asahi Beer USA added: “We are delighted to expand our partnership with MONARQ Group to include Asahi Super Dry in its USA duty free & cruise-ship channel and Puerto Rico. The past two years, MONARQ has been an admirable partner, successfully building the distribution, sales and marketing of the Asahi portfolio in a diverse region during challenging times. Consolidating to one dedicated partner for Asahi Super Dry throughout the region will support the continued success story for our brands in this part of the world.” 

The Asahi Beer USA portfolio joins MONARQ Group’s robust premium alcoholic beverages portfolio, which includes Peroni, Grolsch, Duvel, Heineken, Jack Daniel’s, Seagram’s Escapes, Woodford Reserve, Herradura, Bollinger, Licor 43, Fernet Branca, Malfy Gin and Gosling’s, among others.