INVIVO and MONARQ Group announce distribution partnership
Invivo and MONARQ Group have signed a distribution deal to bring Invivo’s wine collaboration with Sarah Jessica Parker “Invivo X, SJP” into the markets of Latin America, Mexico and the Caribbean.
Since launching in New York in September 2019, the Invivo X, SJP’s wine collection – featuring a Sauvignon Blanc and Rosé - has become an instant hit worldwide, clocking up more than 55 accolades including 15 Gold medals. The Invivo X, SJP Sauvignon Blanc has been awarded three 90+ point ratings from Wine Spectator for its first three vintages and was included in the global wine authority’s “Top 100 wines” in 2020.
The unique collaboration between Invivo and Sarah Jessica Parker is proving to be a successful long-term partnership, with SJP tasting and blending the new vintages of each wine every year with Invivo. Sarah Jessica Parker the board of Invivo USA, and the ‘X’ on the wine label represents her signature Instagram sign-off “X, SJ” in addition to the collaboration between Invivo and Sarah Jessica Parker, and was hand-painted by Sarah Jessica herself. The colorways of each of the wines in the Invivo X, SJP collection are matched to a colorway in her shoe collection, SJP Collection.
Invivo cofounder Tim Lightbourne comments: “The Invivo team is very excited to be working with the MONARQ team to launch the Invivo X, SJP wine collection in Latin America, Mexico and the Caribbean. Our goal is for customers to purchase the wine because they’re interested in Sarah Jessica’s collaboration, and then return to it because of the wine’s quality; we can’t wait to hear what our new customers think of the wines.”
Robert de Monchy, founder and Managing Director of MONARQ Group, added: “We are proud to team up with likeminded Invivo & Co to represent the multi award-winning Invivo X, SJP New Zealand Sauvignon Blanc and Provence Rosé wines in our part of the world. We love the concept of these incredible wines in their great looking bottles. We are looking forward to working with the Invivo team to achieve our mutual expectations”.
About Invivo & CO
Invivo was first established in 2008 by Kiwi wine entrepreneurs and old school friends Tim and Rob, and the pair teamed up with Sarah Jessica to launch Invivo X, SJP in 2019, the award-winning full-strength range featuring a New Zealand Sauvignon Blanc and French Rosé. Now available in 16 countries, Invivo X, SJP has clocked up more than 55 accolades since launch. Invivo recently launched ‘Invivo Air’, the world’s first winery airline, and in 2021 became the first New Zealand wine company to launch a collection of sell-out NFTs.
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