News:MONARQ & Charleston Mix Announce Distribution Partnership

MONARQ & Charleston Mix Announce Distribution Partnership





Charleston Mix Craft Bloody Mary mix is set to launch across the region in the 1st quarter of 2023

MIAMI- USA, February 22, 2023- Monarq and Charleston Beverage Company have officially partnered through a distribution agreement for the Caribbean, Latin America and USA Duty Free. This partnership will bring Charleston Mix Bloody Mary, the No.1 Craft Bloody Mary Mix in the US to consumers throughout the region. Available in two flavors, the flagship original Bold & Spicy and the vegetable-based Fresh & Veggie, Charleston Mix elevates the Bloody Mary with premium, all-natural ingredients and unique habanero mash. Monarq is a leading import, distribution, and marketing group of premium alcoholic and non-alcoholic beverages throughout Latin America and the Caribbean, as well as the USA Duty Free channel.

Monarq’s Managing Director, Robert de Monchy, says; we are excited to have signed a regional distribution partnership with Charleston Mix; the No.1 Craft Bloody Mary mix in the USA domestic market. This is in line with our company strategy of bringing to market high quality premium brands that lead a category in the Alcoholic and Non-Alcoholic beverage industry. The demand for healthier less processed mixers and juices by consumers in our region is a trend we see growing across all our markets. Charleston Mix checks all the right boxes when it comes to Bloody Mary mixers and is a perfect fit in the Monarq portfolio.”

Charleston Beverage Company Founder, Ryan Eleuteri says; “we have been strategic about growing our footprint, looking for the right partners in the right markets that fit our brand.  From the moment we met Robert and his team, we knew that Monarq was the right partner to continue the growth of the Charleston Mix Bloody Mary brand.  We are incredibly excited about the opportunity to bring Charleston Mix to the Caribbean, Latin America and USA duty free with Monarq.”

Media enquiries:

  • Ryan Eleuteri, Founder - Charleston Beverage Company:

  • Garrett Koolman, International Marketing Manager MONARQ Group:


About Charleston Mix:

Founded and headquartered in Charleston, SC, Charleston Beverage Company produces Charleston Mix Bloody Mary.  In 2009, Ryan Eleuteri, Charleston Mix Founder, set out to create a superior alternative to the everyday Bloody Mary. From that original vision, a premium, all-natural product was born. Growing to include two flavors, and nationwide distribution since its founding, Charleston Mix has become the best-selling craft brand in the country.  It is the Bloody Mary, perfected. For more information, please visit and follow us on Instagram @charlestonmix.

About MONARQ Group:

MONARQ was founded in 2006 and is a leading independent regional import, distribution and marketing company, focused on developing distinctive and innovative leading premium alcoholic beverage brands. MONARQ operates in the domestic and duty-free markets of Latin America and the Caribbean as well as USA in duty-free, including the cruise channel. The company is headquartered in Amsterdam with its regional hub office in Miami and locations in Mexico City, St Maarten and Santiago, Chile. For more information, please visit and follow us on Instagram @monarqgroup.