Pernod Ricard and MONARQ Group announce distribution partnership

Pernod Ricard Caribbean and Central America and MONARQ Group are pleased to announce they have entered into a regional distribution partnership. As part of the agreement, effective July 1st, 2021, MONARQ will represent Malfy Gin, Lillet and Del Maguey in the Caribbean and Central America.

Laurent Schun, Managing Director Caribbean & Central America of Pernod Ricard said: “We are enthused to welcome MONARQ to the Pernod Ricard family and look forward to working closely together, executing our growth plans for these brands in the Caribbean - and Central American markets”. Given the scope and scale of the territory and the importance of these three brands, we took our time to carefully select the right partner. We are confident to have found a like-minded and ambitious company to capitalize on the opportunity to develop these brands, which are enjoying rapid growth across all key global spirits markets.”

Robert de Monchy, founder and CEO of MONARQ Group, added: “The Pernod Ricard brands are a wonderful addition to our portfolio of leading premium alcoholic beverage brands. Internationally, the brands Malfy Gin, Lillet and Del Maguey are on trend, innovative and showing tremendous organic growth. This coincides perfectly well with our business strategy, building premium and innovative drinks brands across the region. We are very much looking forward to working closely with the Pernod Ricard team and to outperform our mutual expectations.”