Grolsch, refreshes global packaging and advertising for 2020

“Double brewed for double the flavour”

Grolsch announces a new global brand re-design to showcase its modern and distinctive style, while staying true to its authentic roots as the original Dutch Premium Pilsner beer. This includes new packaging, new advertising and a new serve experience. The iconic Grolsch swing top bottle is the symbol that beer lovers associate most with the brand. With its distinctive green glass, deep embossing and characteristic ‘poppable’ swing-top, it’s the ultimate symbol of the uncompromising spirit behind Grolsch. The new look Grolsch design elevates the swing-top to the central icon of the brand, placing its silhouette at the heart of the identity and using it to drive distinction wherever the brand is seen. The Grolsch logotype has been carefully redrawn to capture the character and craftsmanship of the brand’s original hand-painted signs, returned to its heritage red and placed within a clean white disc – a combination already familiar from the ceramic stopper which has always crowned the swing-top bottle.