Mendel Wines announces partnership with MONARQ Group
MENDEL WINES ANNOUNCES DISTRIBUTION PARTNERSHIP WITH MONARQ GROUP
Growing Distribution in the Caribbean, Central America and USA Duty Free for Mendel Wines
ARGENTINA – NOVEMBER 10, 2020 - Mendel Wines, a family-owned winery that represents the union of Roberto de la Mota, one of Argentina’s most respected and experienced winemakers with the Sielecki family, has announced a partnership with leading independent drinks distributor, MONARQ Group. Beginning November 2020, MONARQ Group will be the exclusive Central American and Caribbean domestic and duty free plus USA Duty Free distributor for Mendel Wines.
Robert de Monchy, founder and CEO of MONARQ Group, said: “Mendel Wines has been awarded and recognized by the most prestigious International wine experts, journalists and magazines around the globe. As a brand building company that prides itself on identifying consumer needs and market opportunities, we are thrilled to partner with Mendel Wines to grow their iconic wine portfolio in Central America, the Caribbean and USA Duty Free”.
Diego Surazsky, CEO of Mendel Wines, added: “in our search for a regional partner, we quickly came across MONARQ Group as a leading player in the premium wine business. Our two companies share their values with regards to premium brand building and are committed to long term, sustainable, growth. We are excited to partner and look forward to unleashing the full potential of our wines in the domestic and duty-free markets of the Caribbean and Central America plus USA Duty Free”.
Mendel Wines joins MONARQ Group’s robust wine & spirits portfolio which includes Jack Daniel’s, Heineken, AIX Rose, Woodford Reserve, Peroni, Foley Family Wines, Licor 43, Fernet Branca, Bols and Gosling’s Rum, among others.
Terms of the agreement were not disclosed.
About MENDEL Wines
Founded in 2003, the winery is named after Mendel, father of four and grandfather of eleven. After he passed away, his children decided to honor him and therefore named this beautiful project Mendel Wines. As a result of this tribute, both Roberto and the Sielecki family have a strong commitment in producing high end wines.
According to Roberto, “At Mendel we are fully dedicated to producing wines of unquestionable superior quality with labor-intensive work as for example handpicking all grapes. We have vineyards in a few different locations. One of our oldest ones, a 92-year-old vine in Lujan de Cuyo, is where we get our fabulous Cabernet Sauvignon and Malbec. Recently we got the Organic certification which takes us to the next level of modernity. Additionally, we have Finca Remota, a beautiful vineyard in Altamira. This is one of the most well-known districts of Uco Valley with vineyards providing high-end grapes for the production of superb wines. Consequently, all the applied winemaking techniques are meticulously designed and implemented.”
