MONARQ and Familia Torres, sign Exclusive Agreement for Spirits Distribution in the Caribbean and Latin America.
Miami, FL April 2, 2025 – MONARQ Group and Familia Torres, the iconic Spanish wine and spirits producer, proudly announce a new regional distribution agreement for Torres Brandy and El Gobernador Pisco. Under this strategic partnership, MONARQ Group will serve as the exclusive distributor for both brands across the Caribbean and Latin America.
This partnership reflects the shared commitment of both companies to expanding the footprint of Torres Brandy and El Gobernador Pisco throughout the Americas.
“We are excited to bring Torres Brandy and El Gobernador Pisco into the MONARQ portfolio,” says Robert de Monchy, CEO of MONARQ Group. “Both brands have a rich heritage, premium positioning, and strong appeal in markets where consumers increasingly value authenticity, high quality and craftsmanship. We look forward to building long-term success together.”
Torres Brandy, produced in Penedès (Barcelona), is internationally renowned for its tradition of excellence, innovation and sustainability in Brandy production. It has been recognized as the bestselling brandy brand in the world’s best bars for six years according to Drinks International’s Annual Brand Report. El Gobernador Pisco, crafted in the Limarí Valley of northern Chile, offers a unique expression of Chilean pisco rooted in purity and character. It is Chile’s best-positioned pisco in the 2025 Brand Report, based on a survey of one hundred of the world’s most influential bars.
“We are pleased to partner with MONARQ Group to strengthen our presence in the Caribbean and Latin America,” said Christian Visalli, Global Spirits Managing Director at Familia Torres. “MONARQ’s track record, market expertise, extensive network, and brand- building capabilities make them an ideal partner to accelerate growth in this dynamic region.”
About MONARQ Group:
MONARQ was founded in 2006 and is the leading independent regional import, distribution and marketing company, focused on developing distinctive and innovative leading premium alcoholic beverage brands. MONARQ operates in the domestic and duty-free markets of Latin America and the Caribbean as well as USA in duty-free, including the cruise channel. The company is headquartered in Amsterdam with its regional hub office and freezone warehousing in Miami and locations in Mexico City, St Maarten and Santiago, Chile. For more information, please visit www.monarqgroup.com and follow us on Instagram @monarqgroup.
About Familia Torres and Juan Torres Master Distillers
Rooted in the Catalan winemaking tradition since the 16th century, Familia Torres established its winery in Vilafranca del Penedès, south of Barcelona, in 1870. Each generation has contributed to the development of the family business and has passed down
its passion for wine culture, respecting the land and tradition while embracing innovation. Juan Torres Casals, second generation, began to produce aged brandies from a selection of the best white wines from the region in 1929. Juan Torres Master Distillers is the division of Familia Torres that specializes in crafting premium distilled spirits with nearly a century of expertise. Its spirits cater to evolving consumer trends and include brandy, pisco, orange liqueur, vermouth, and whisky, under esteemed labels such as Torres Brandy, El Gobernador, Magdala, Casals, and Liathmor. For more information, please visit www.juantorresmasterdistillers.com and follow us on Instagram @TorresBrandyOfficial
For more information, please contact:
MONARQ Group Media Contact:
garrettkoolman@monarqgroup.com
www.monarqgroup.com
Familia Torres Media Contact:
press@torres.es
www.torres.es · www.juantorresmasterdistillers.com
