MONARQ Group and Good Boy Vodka partner across Caribbean, Latin America & US Duty Free

The brand will be launched with an aggressive, high-volume, consumer-driven strategy focused on achieving widespread distribution

MONARQ Group and Good Boy Vodka announced a new strategic partnership for the distribution and development of Good Boy Vodka across the Caribbean, Central and South America, as well as Mexico and US duty free, including the cruise channel.

The partnership brings together MONARQ Group's extensive regional distribution network and market expertise with one of the fastest growing, purpose-driven names in the ready-to-drink category. The brand will be launched with an aggressive, high-volume, consumer-driven strategy focused on achieving widespread distribution. The rollout will target chain and independent retailers, convenience and grocery stores, liquor stores, bars, restaurants, hotels and resorts, golf and entertainment venues, e-commerce and cruise ships. Strong distributor execution, impactful displays, sampling and high visibility consumer activations will support rapid trial, availability and brand awareness throughout the territory.

Founded by Alex Pratt, Good Boy Vodka has built its following around premium vodka and approachable, flavor-forward ready-to-drink cocktails. The portfolio includes the official John Daly Cocktails, a line of non-carbonated vodka iced tea and lemonade cocktails made with natural tea and fruit juice, along with Good Boy Vodka Lemonades, Vodka Golf Cocktails, their new Good Boy Vodka LYTEs, and additional ready-to-drink offerings.

Its easy-drinking formats and connection to golf, motorsports, boating, outdoor recreation and entertainment create a particularly strong fit for the lifestyle and hospitality-driven markets MONARQ serves.

At the heart of Good Boy is its purpose platform, Every Pour Helps a Pup®. Through the Good Boy Foundation, the company supports rescue dogs, military K9s, veterans and organizations making a meaningful impact in their communities.

Robert de Monchy, CEO of MONARQ Group, says, "We are excited to welcome Good Boy Vodka to the MONARQ portfolio. Good Boy brings together everything we look for in a modern growth brand: a strong product proposition, authentic personality, powerful consumer partnerships and a purpose that extends beyond the product. The brand is exceptionally well suited to the Caribbean and Latin America, where sports, boating and outdoor occasions create natural opportunities for discovery and engagement. We look forward to working closely with Alex and the Good Boy team to build a meaningful, long-term presence throughout our markets."

Alex Pratt, Founder and CEO of Good Boy Vodka, adds, "“Good Boy has always been about more than putting another drink on the shelf. We want to build a brand people genuinely want to be part of - one that fits the way they live, travel, celebrate and spend time together, while doing some good along the way. The Caribbean and Latin America are a natural fit for Good Boy, from resorts and beaches to boats, golf courses, restaurants, nightlife and cruise ships. MONARQ understands these markets, understands how to build brands, and shares our ambition to make Good Boy a meaningful part of the experience for consumers throughout the region. This is a major step in taking Good Boy from a fast-growing U.S. brand to a global one.”