Peroni Libera 0.0% and Aston Martin Cognizant Formula One™️ Announce Multi-Year Partnership
Last week Peroni celebrated a huge step towards their corporate global strategy for 20% share of non-alcohol products in their portfolio by 2030, with the stylish and aspirational non-alcohol beer brand Peroni Libera 0.0% announcing a global partnership with Aston Martin Cognizant Formula One Team™
The Peroni Libera 0.0% logo will take pride of place on the Aston Martin Cognizant Formula One™️ Team’s 2021 challenger car livery and team kits throughout the season, which is set to be revealed to the world on Wednesday 3 March 2021.
The partnership is in line with Asahi Europe & International’s responsible drinking ambitions and is perfectly positioned to support the increased consumer demand for non-alcoholic beverages. Peroni Libera 0.0% invites consumers to feel free to live every moment. Safely, and in style. Inspiring them to drink less, better by providing an aspirational choice which suits their lifestyle.