Rhum Barbancourt Announces Distribution Partnership with Monarq Group

Growing Distribution in the Caribbean, Latin America and USA Duty Free for Rhum Barbancourt

HAITI – MARCH 30, 2021 - Today, Rhum Barbancourt, a family-owned distillery established in 1862 by Dupré Barbancourt, and MONARQ Group, leading independent drinks distributor, have announced a partnership. As of today, MONARQ Group will be the exclusive Latin American and Caribbean domestic and duty free plus USA Duty Free distributor for the Rhum Barbancourt portfolio.

Robert de Monchy, founder and CEO of MONARQ Group, said: “Rhum Barbancourt is the oldest existing rhum distillerie in Haiti and synonymous with the rich and storied Haitian culture and identity. It was our wish for many years to start working with Rhum Barbancourt, it’s one of those iconic true brands, offering a unique rhum portfolio from the heart of the region that we operate in as a company. After 159 years, the distillery continues to produce the highest quality rum in the purest traditions and in accordance with every aspect of the original technique developed by Dupré Barbancourt, distilling 4 year, 8 year, 15 year old blends along with white rum and a remarkable mango-pineapple spiced rum option. We look forward to build the Rhum Barbancourt portfolio together with Delphine Gardère Molere and her team to grow this unique brand throughout the markets of Latin America and the Caribbean plus USA Duty Free, including the cruise-ships.”

Delphine Gardère Molere, owner and CEO of Rhum Barbancourt added: “In our search for a regional partner, we quickly came across MONARQ Group as a leading player in the spirits business. We have been very much like-minded since we started our conversations. Moreover, MONARQ has a strong reputation and portfolio, from which we can certainly benefit. We look forward to reinforcing Rhum Barbancourt's positioning as a global ambassador for Haïti and to this strong collaboration which will benefit both our trade customers and, most importantly, our consumers in these markets”.

Rhum Barbancourt joins MONARQ Group’s robust alcoholic beverage portfolio, which includes Jack Daniel’s, Heineken, Asahi Group, Woodford Reserve, Herradura, Licor 43, Lucas Bols, Fernet Branca, Bollinger and Gosling’s Rum, among others.

 

Terms of the agreement were not disclosed.